Why A Perfect Website Design Is Only A Dream For Many15 Apr 2020
Most businesses start with great enthusiasm and build their website to establish their online presence. There is too much on the plate of new businesses that they cannot pay exclusive attention to each and every task. They have to design a full-fledged website, develop some elements even if they have chosen a ready-made theme. Further, the need to create social media accounts, start with digital marketing and branding activities. And, the most important task is to start hunting for customers and clients. In this hustle and bustle, often the need for a perfect website design remains only a dream.
Ignorance to a perfect website design
What exactly does a perfect website design mean? It can have multiple definitions based on the individuals’ requirements. But as a thumb of rule:
Perfect website design is the design that is free from clutter, navigates the user seamlessly, and helps a business in goal conversions.
What flaws a website design can have if created in a hurry and not paid enough attention later on to improve it? Let’s study each in turn.
An imbalance between content and visuals
Fact: 38% of people will stop engaging with a website if the content or layout is unattractive
Visuals are highly important. But at times too much visuals can make your website look like a comic book. People get confused about what you actually want to convey. Likewise, content is the king. But verbosity and too much wordy, text-heavy presentation can make your website look like a newspaper. People get bored of reading it in just 2 or 3 seconds.
So a perfect website design should strike an ideal balance between content and visuals. It should not be boring. At the same time, it should pass on the right offering to your users with minimal graphics and minimal content. Leave much of white space, it is among one of the latest trends of website designing as well as it is soothing to anyone’s eyes.
Ignorance to mobile view
Fact: 57% of internet users say they won’t recommend a business with a poorly designed website on mobile
Most of the transactions are now happening on mobile. So if your website looks good on desktop view but is horrifying in the mobile view, you have almost lost the battle of competition. So, the first thing you should do is make your website mobile-friendly. Improve the way your website looks on all devices (mobile, desktop, tablet, etc.) with both small and large screens. Comfortable screen views increase the amount of time visitors spend on your website. In addition, mobile responsiveness can also help you improve your rankings in search engines.
Takes too much time to load
Fact: 47% of Users expect a maximum of 2 seconds of loading time for an average website.
Loading time matters most when a user is in a hurry and wants to buy/book something quickly. You cannot afford website loading speed more than a maximum of 4 seconds. Poor websites speed can affect user experiences, hurt search engine rankings and hamper sales and conversions.
Faster sites create happy users. Similarly, slower sites boost your bounce rates and annoy your users. Because, in this fast-paced world, no one has the patience to wait for a website to load. Websites that load quickly are considered as reliable and professional. So, we can say that the fast load speed of your website equates with efficiency, trust, and confidence. And these elements together make a perfect website design for your business.
Poor first impression
Fact: It takes 2.6 seconds for a user’s eyes to land on the area of a website that most influences their first impression
Your website is the very first impression of your website. It should look neat, clean, professional and informative. Do not make it an advertisement platform with sales pitch here and there. Your offerings should educate the users why they need them.
Keep it updating time to time. Remove stale and outdated content and design. Do not compromise on search engine guidelines. Have brand guidelines consistent on each of the website pages. The difference in website design from page to page is creativity but nonadherence to brand guidelines across website design is stupidity.
Undefined user journey
Fact: 86% of the users want information about products and services, and 44% of users will leave the website if they don’t get contact information.
A good UX design is all about creating a fantastic and simple experience for your visitors. Provide users with what they are searching for and provide them fast. A web designer should think of all possible gateways a user can visit on your website.
For this, first of all, you need to broadly define customer experiences. For example, if you are designing a website for a multi-speciality hospital, usual customer experience would be as mentioned below:
- Discover the illness symptom and experience pain
- Undergo home treatments, or go for an emergency medical visit
- Search transport means to commute to the hospital in case of emergency
- Arrive at the hospital, do paperwork and wait for paperwork approval in case of medical insurance
- Get admitted or visit emergency medical team
- Get health assessments done by the doctor and start with the treatment, laboratory tests, X-rays, etc.
So, a perfect website design for a multi-speciality hospital should consider all these elements of the user journey and put it under perfect navigation.
Let’s wrap up – Convert your dream into reality and have a perfect website design
It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave. Your website has an effect on the perceived credibility and quality of your business. If you are not sure about how perfect your website design is, visit your Google Analytics Dashboard, click on the option “Audience Overview” on the left-hand toolbar, and check for bounce rates. This will give you a broad view on why people are leaving your websites and accordingly you can go ahead with the website redesign or website design improvements. There is no harm in hiring a professional website designer if you literally have no time to work on your home project. Professionals will do their job better and much quicker than you would imagine. They will take due responsibility of design language and stunning visual elements.
Check out some of the important statistics to aware you of the importance of hiring a reliable website developer for your business website HERE.