Successful Digital Marketing Strategies for the B2B business27 Aug 2019
A survey conducted by Forrester Consulting with Accenture says that 75% of the B2B buyers first research the 25% of purchases made in the organization. It indicates that they search for the most reliable service provider on the internet and then, come up with the best purchasing decision.
It reflects the transformation that the digital revolutions have offered to the business world. This change has compelled the B2B market to think beyond direct & outbound marketing strategies to make the most of technological developments.
In simpler terms, the marketing strategies for the B2B market has expanded which have changed the buying behaviours of the firms everywhere.
Therefore, it is the perfect time for big and small businesses to modify their marketing strategies. The transformed one that must reflect the proper use of digital marketing techniques for the benefit of these B2B business models and also match the changing requirements of the business world.
But first, the website
The most crucial aspect of your business is the website.
Think logically about it! With 89% of internet penetration in the UK (according to 2018 government statistics), your business website is not just a digital billboard. It is everything that the marketing strategy requires to showcase the expertise and provide solutions to the businesses around the globe. So, taking the website lightly is a huge mistake.
Three major factors of the website that paints the clear picture of what a website can do, are:-
- Great website design sets the business apart from the rest and provides the best opportunity to prove its credibility to the competitors
- A responsive design will make the website suitable to be used in all the platforms, particularly the smartphones
- Well researched content (including ads and offers) targets better engagement that brings more leads to your brand also bringing the profit
Content management and SEO
While discussing the content strategy of the website, SEO comes hand-in-hand. SEO consists of some challenging tactics which are practised by the business websites to improve their ranking in the SERPs.
For the best SEO experience, companies hire digital marketing firms who offer their services at cost-effective rates to grow the business.
The first thing that they do is create a blog section for your website. If it already exists, the SEO marketers make sure to create quality and informative blogs for the website.
A well researched and well-written content will make a good impression on your clients. They will trust your product and services which will eventually help them pass the conversion funnel.
Last but not least, social media
With 45 million social media users in the UK, social media channels are ruling the market. From fashion brands to automobile firms, Facebook, Instagram, etc., are the new-age influencers for the new and established firms. It is the most advanced way of performing referral marketing.
There are three things that these channels make possible.
- First- It builds the brand reputation
- Second- It makes the clients aware of the expertise of the firm
- Third- The clients offer relevant feedback and reviews to the solution providers through these channels
This open communication with the influencers and the contacts make these social media websites the best in what they do.
DigiMarCon UK 2019
While there are many other digital marketing strategies to discuss, DigiMarCon UK 2019- Digital Marketing Conference & Exhibition is going to be organized.
This event is the best platform for the expert orators of the digital marketing industry who will enlighten the audience with informative discussions on evolving technologies, smarter approaches, and marketing insights.
It will take place at Sofitel London Heathrow Hotel in London, the UK on 4th and 5th September this year. Here is the best chance to take the business to the new level with these thought-provoking discussions with the professionals. Benefit from these leaders and get the best chance to grow the networks and indulge in healthy collaboration.