Deadly Sins of Mobile Application Design You Should Avoid27 Dec 2019
In 2008, there were 500 mobile apps on the first iteration of Apple’s App Store. Now, in the first quarter of 2019, app users have a choice to download between 2.6 million Android and 2.2 million iOS apps. Yes, we have come a long way in the world of mobile app development. But what if users stay away from downloading these apps? What if they uninstall your app after downloading? Does this happen in practice? Yes, it happens when your mobile application design is full of glitches and annoys users a lot. Here, we present the deadly sins of mobile application design that any designer and developer should avoid at any cost.
Mobile application design deadly sins
Mobile application design is commonly split between user experience (UX) design and user interface (UI). Both UX and UI are interdependent. The former is the process of building products that provide meaningful and relevant experiences to users. And, the later focus on traits like aesthetics, gestures, and animations. Take a look at the common pitfalls to avoid when designing your own mobile app.
Too many elements on a single screen divert the attention rather than helping him/her on focusing on what you have highlighted. Instead, go for a super simple design. The design simplicity is easy for developers to develop, users to understand and best for organisation to market it.
When too many designers and developers work on a single project, there are high chances of having inconsistency. Nothing wrong, but everyone is unique and creative in his or her own way. But, this uniqueness should not reflect as inconsistency. Your quality analyst should take care of consistency across mobile application design and set standards for menus, tabs, buttons, and other user-interface elements.
A poorly designed mobile application can hamper the performance and loading speed. You should allow your users to cancel operations that take too long to load. Otherwise, they will get annoyed and even uninstall your app fo forever. Be cautious about image sizes, background animations and the time they take to load on screens.
Provide information in adequate amount. Do not overfeed your users with irrelevant and too much information. Remember, lot many CTAs, redirect information, callouts and notifications signify that your app is not as obvious, easy, and straightforward as it ought to be. Take help of content marketing team for slicing and dicing of information.
UI and UX are focused upon easy user journey. Once a user enters your mobile app, show an organized and logical path to follow. Display only relevant information. Don’t throw random popups. Guide them in such a way that every single step and click sound necessary for them to fulfil, in order to extract the exact piece of information.
Ignorance to platform
When an organisation has limited resource capacity, they tend to generalise features and ignore the uniqueness of Apple and Google platforms. If you have typically single design for both Android and iOS platform, you are limiting the overall functionality. It can have an adverse impact on your overall UX goals.
Static and boring design
True that lot many animations can hamper the speed. But, it does not mean that you should replicate a static and boring design that looks like a raw website. It defeats the purpose of having a mobile app over the website. Design your mobile app with minimalistic design elements that deliver a polished message, require less maintenance and ease the navigation process.
Over to you – Dominate the landscape of App Store and Play Store
Design your mobile application in a way that it looks the best and dominates the world of App Store and Playstore in terms of downloads and positive reviews. The best mobile apps share a set of common characteristics: they are elegant, effortless to use, pleasant to look at, and accomplish something needed or wanted. The worst apps face-palm hilariously in a wide variety of ways. Remember this as a thumb of rule, and go ahead.